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Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more. gregor-wojtowicz.de According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes